Try this: go to Google and type in “sheraton towers melbourne” (with or without the quotes).
First link you get back is… my blog !!!
Scary that. Good thing for them I give a pretty good review of the hotel !
Looking at the web stats for my blog site, I get quite a few hits from people searching for exactly that text in google. The fact that my entry comes up before the Sheraton’s own entry is an example of poor web site design on their part. I think their site would respond better to “sheraton towers southgate melbourne” – but that’s not what people are searching for !!