Interesting blog entry on the Fast Company site – [url=http://blog.fastcompany.com/archives/2004/03/18/brandasverb_entry_no_2.html]Brand-As-Verb, Entry No. 2[/url]
Short but to the point. Talks about Brands which have been “verbed” by popular usage…
“Googling” is the new “Hoovering” and there are so many other potentials – a really strong brand can create its own vocabulary.
Oh how we wish for a brand like that.
Maybe that’s something that we now need to consider when looking to create our brand – how easily is it “verbed” and does it sound right in that form ?