Kathy Sierra writes a very interesting piece about creating passionate users through teaching. Marketing is about convincing people that your product or service will add value to them. The problem is that all your competitors are trying to do the same. To capture your customer: You can out-spend or out-teach. Kathy explains that effective marketing … [Read More »]
Archives for 2005
Welcome to Sydney – come crash a ferry
If you watch the news tonight, you might see a story about yet another Manly ferry crash (second this year). Apparently the ferry lost power and ran into the wharf at Circular Quay. Not much damage to the ferry, but the wharf was badly damaged. Nobody seriously hurt fortunately. LJ’s parents were actually on that … [Read More »]
The axe in the chook shed (aka Billion 7402G ADSL router)
You know the old trick of hanging an axe in the chook shed to warn them if they don’t start laying eggs, then they will be Sunday’s roast ? Well, it works with other things too. I’ve had a heap of trouble with my ADSL router recently – dropouts several times a day, lockups, general … [Read More »]
Webcam operational
I’ve connected my webcam back up, and put it on the window sill looking out towards the front gate. There’s not much to see right now (it’s dark) – but during the day tomorrow there should be something to see. Much more interesting than staring at me or something like that ! Check out the … [Read More »]
The curse of the not-incorrect apostrophe
One of my friends is about to start up her own business – acting as an agent for people wanting help in purchasing real estate – a Buyers’ Agent (as opposed to the normal type of real estate agent, who acts solely for the vendor). She was showing off her new logo to us, when … [Read More »]
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